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A
Anonymous
May 19, 2015
Solved

Assigning an email alert and task to multiple people

  • May 19, 2015
  • 5 replies
  • 4017 views

We use Salesforce.com and Marketo.  Our Leads, Accounts, & Contacts are owned by sales people.  We also have a team of Sales Development Reps (SDRs) that pre-qualify campaign responses on behalf of their assigned sales people.  When someone responds to a marketing campaign, I'd like to notify both the sales person and the SDR via an email alert and a task.  The sales person is easy since they are the "Lead Owner", but I can't figure out how to also notify the SDR.  Any ideas?  We have approx 200 sales people and 10 SDRs.

Thanks!

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    Best answer by

    Bit of shameless self promotion, but I wrote up a blog post about this very topic. Give it a read if you feel so inclined Building a Scalable Alert System in Marketo | Jeff Shearer

    5 replies

    A
    Anonymous
    May 19, 2015

    Brian, as other have mention. This is not something Marketo handles by default because the data is not readily accessible. I've seen this problem numerous times and have sometimes gotten around it with leveraging "Account Owner." Doesn't sound like that will work in your case.

    Suggest going Kimi Heskett route of populating the SDR data somewhere and/or using Jeff Shearer​ 's fancy token system.

    Kristen_Malkov1
    Kristen_Malkov1
    New Participant
    May 19, 2015

    I build out segmentations and send to the segmentation as well. If you build out the field for this, the segmentation is easy to implement. If not, it requires a bit more tinkering within your instance. This will also help you in the chance that you want to send emails from the SDR or implement signatures using dynamic content.

    A
    Anonymous
    Accepted solution
    May 19, 2015

    Bit of shameless self promotion, but I wrote up a blog post about this very topic. Give it a read if you feel so inclined Building a Scalable Alert System in Marketo | Jeff Shearer

      A
      Anonymous
      May 19, 2015

      Excellent blog post, @Jeff Shearer!  Very helpful.  Thanks for sharing.

      Brigid_Greenwa2
      Brigid_Greenwa2
      New Participant
      May 19, 2015

      Hi Brian-

      I second Kimi's reply - we had a similar situation - however, make sure that you put a field in to hold the value of the email address of the lookup of the "secondary" owner to be able to use the Other email functionality.

      Thx.

      A
      Anonymous
      May 19, 2015

      Hey Brian!

      If you don't have the SDR populated as a field value somewhere, I'd get that set up first. Custom field or what have you. Then just use the token for the SDR owner value in the send "to other emails" area.

      Kimi

      A
      Anonymous
      May 19, 2015

      Thanks Kimi!  Great suggestion -- I will give it a shot.

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