Auto-populate hidden form field for Google Adwords or Organic Search? | Community
Skip to main content
A
Anonymous
January 27, 2016
Solved

Auto-populate hidden form field for Google Adwords or Organic Search?

  • January 27, 2016
  • 1 reply
  • 4178 views

Has anyone have experience in setting up a hidden form field(e.g. lead source) for sources like Google Adwords or Organic Search Engine?

How can I populate the lead source field with information like "yahoo natural search", "google natural search" or "bing natural search"?

We've been using UTM tracking codes on some lead referral companies, not sure if we can use the tactics on search engine or adwords?

Thank you very much for any inputs!

Emma

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
Best answer by Josh_Hill13

To handle organic, you will need to use referrer data and may have to couple that with munchkin cookie info and javascript. Your web dev can help with this.

1 reply

Stijn_Heijthuij
Stijn_Heijthuij
New Participant
January 28, 2016

Hi Emma,

For auto population of hidden fields you can select a couple of options:

Set a Hidden Form Field Value - Marketo Docs - Product Docs

Using the URL Parameter, you can filter the value for one of the parameters. In this case probably a UTM parameter. You could set it to "utm_source" or utm_medium" depending on what you want to filter out.

Let me know if that works?

A
Anonymous
January 28, 2016

We used UTM parameter on our other referral and channel partner program, and I wonder is this the right approach for "organic search" or "google adwords". I'm looking to auto-populate the "lead source" field, and how we can figure out whether the lead came to us from Bing search or Yahoo search, or from our Google ad?

Thanks Stijn.

Josh_Hill13
Josh_Hill13Accepted solution
New Participant
January 28, 2016

To handle organic, you will need to use referrer data and may have to couple that with munchkin cookie info and javascript. Your web dev can help with this.

Terms & ConditionsAccessibility statement

Loading footer...