Automating Bouncing Emails in SalesForce
Hello,
We run campaigns regularly through Marketo for conferences throughout the year. We utilize SalesForce to track the contacts then pull that list to create our outreach campaigns. I want to automate the process of changing the SalesForce contact field "Email is Bouncing" to true, when an email bounces. My best thought was to create a trigger, that runs whenever an email bounces, thus changing the data value "Email is bouncing" to true. I just am not sure if that will update SalesForce with that information as well. Is it also better to do a running trigger, or to do a retroactive "Campaign" that takes all emails bounced, then changes them once the campaign is done?
Thank you!