Avg Transition Time Explanation Please | Community
Skip to main content
Stephen_Jeong1
New Participant
January 23, 2015
Solved

Avg Transition Time Explanation Please

  • January 23, 2015
  • 4 replies
  • 3146 views
Hello

I just pulled my first Lead Transition Time report on Revenue Cycle Analytics and I'm finding that the definitions for the fields are a bit unclear. I'm looking at the Avg Transition Time for my leads in 2014 and I would like to know how a lead falls into the January bucket as opposed to the June bucket.

Does a lead get counted in the January bucket if that's the month when the lead moved from one stage to another or does it get counted if that's the month that the lead was created?

So if a my report shows that in January, it took an average of 50 days for leads to move from Opted In stage to Marketing Qualified and in June it took an average of 100 days, does that mean that the campaigns we were running in January were performing better than the ones we ran in June?

I'm mainly having trouble understanding how to read this report.
 
This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
Best answer by Josh_Hill13
Try this article
https://community.marketo.com/MarketoArticle?id=kA050000000KzY7

which seems to indicate that the Month shown is the month the lead joined the Model or the Stage.

there was another article that showed the formula for transition times and balances:
https://community.marketo.com/MarketoArticle?id=kA050000000KzYR

4 replies

Amber_Hobson
New Participant
October 14, 2015

Does anyone know the new links for the ones mentioned here? I'm trying to figure out how the average transition time is calculated and cannot find it anywhere. And with the new community, the old links don't work anymore.

Iryna_Zhuravel4
New Participant
November 19, 2015

Same here! Would be great if someone in Marketo could restore those articles, right now there is very little information available on RCE reports in the product docs

Stephen_Jeong1
New Participant
January 26, 2015
Thanks these articles clear things up a lot
Josh_Hill13
Josh_Hill13Accepted solution
New Participant
January 25, 2015
Try this article
https://community.marketo.com/MarketoArticle?id=kA050000000KzY7

which seems to indicate that the Month shown is the month the lead joined the Model or the Stage.

there was another article that showed the formula for transition times and balances:
https://community.marketo.com/MarketoArticle?id=kA050000000KzYR
Josh_Hill13
New Participant
January 25, 2015
Try this article
https://community.marketo.com/MarketoArticle?id=kA050000000KzY7

there was another article that showed the formula for transition times and balances. I cannot find it right now.