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April 1, 2015
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B2B SaaS Email and Lead Channel Industry Success Benchmarks

Hello,

I'm writing because I'd like to know if you know what the B2B SaaS industry benchmarks would be for the metrics below? Are there reliable third-party sources or studies you can refer me to? I believe Marketo used to have an email marketing survey you could take? Not sure if they still do. Any feedback would be great!

Metric Benchmarks
1) Email Deliverability %-
2) Email Open %- 
3) Email Click %-
4) Email Clicked-to-Open %-
5) Website Channel Lead Conv %-
6) Paid Channel Lead Conv%-
7) Tradeshow Channel Lead Conv%-
8) Webinar Channel Lead Conv%-
9) Phone Channel Lead Conv%-
10) Social Channel Lead Conv%-

All the best,

Andrew
 
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Josh_Hill13
Josh_Hill13Accepted solution
Level 10
April 1, 2015
try this
http://www.marketingrockstarguides.com/b2b-marketing-benchmark-studies-1731/

2 replies

April 1, 2015
Thanks Josh! Very helpful sir!
-Andrew
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Josh_Hill13
Josh_Hill13Accepted solution
Level 10
April 1, 2015
try this
http://www.marketingrockstarguides.com/b2b-marketing-benchmark-studies-1731/
Translate