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Jennifer_Bisho1
Jennifer_Bisho1
New Participant
November 10, 2016
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Beginning Lead Scoring

  • November 10, 2016
  • 1 reply
  • 2059 views

My company is ready to turn on lead scoring and start strategizing/executing lead nurture campaigns.  I'm new to lead scoring, so I was wondering if lead scoring can be customized based on a campaign or what not, or can there only be one score for each trigger (such as 5 points for opening an email, etc.)?  Can it be turned on/off for certain groups of leads, or when you turn it on does it affect everyone's score across the board?

Also, any resources you may have on how to turn on scoring and customize it would be great.  Thanks!

Best answer by Devraj_Grewal

Lead scoring can be customized however you'd like by bringing in a combination of triggers and filters into your lead scoring smart campaigns. Since you are very new to lead scoring, I would throughly read the Marketo documentation on lead scoring here:

Simple Scoring - Marketo Docs - Product Docs

The Definitive Guide to Lead Scoring

1 reply

Devraj_Grewal
Devraj_GrewalAccepted solution
New Participant
November 10, 2016

Lead scoring can be customized however you'd like by bringing in a combination of triggers and filters into your lead scoring smart campaigns. Since you are very new to lead scoring, I would throughly read the Marketo documentation on lead scoring here:

Simple Scoring - Marketo Docs - Product Docs

The Definitive Guide to Lead Scoring

    Jennifer_Bisho1
    Jennifer_Bisho1Author
    New Participant
    November 10, 2016

    Exactly what I was looking for.  Thank you so much!

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