Benefits of Marketo-Tableau Integration? | Community
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anandraj
New Participant
March 22, 2018
Question

Benefits of Marketo-Tableau Integration?

  • March 22, 2018
  • 1 reply
  • 6171 views

Hello Team,

Could you please help to list down the advantages/benefits of Marketo-Tableau Integration?

1. Why we need tableau when we have various reporting options in Marketo?

2. How tableau reports differ from Marketo reports? What kind of reports can be pulled, which cannot be done with Marketo?

3. Additional benefits

If you have an article/piece of writing about the benefits, please share here.

Thanks

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1 reply

SanfordWhiteman
SanfordWhiteman
New Participant
March 22, 2018

Have you searched past posts on the Community?

It's generally agreed by power users that while Tableau is an amazing visualization tool (and still top-notch in the field) the direct Marketo connector (i.e. the formal "integration") is not usable.

Rather, you should expect to use the Marketo Bulk Extract API to export your Leads and Activities to flat CSV files, import them into a local SQL database, and point Tableau to that db.

Some individual experiences may be more positive but among the most expert users posting here, it's a no-go, despite the general approval of Tableau as a platform.

A
anandrajAuthor
New Participant
March 22, 2018

Hello Sanford.

Thanks. Can you please share some useful posts regarding my question? I couldn't find relevant ones.

Grégoire_Miche2
Grégoire_Miche2
New Participant
March 22, 2018

Hi Anandraj,

look here: If you use Tableau to analyze your Marketo data, look here

-Greg

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