Best Method to Populate Correct Tokens on LP

Question

We're going to be running a customer email campaign that let's people know their plans are being migrated automatically unless they choose something else. For example, let's say the plans are for cars. The LP has a table populated with tokens that looks something like this (and it goes up to 7 rows - I'm just showing you 2):

Car License No.	Average Use	Recommended Plan
{{lead.car 1}}	{{lead.average use 1}}	{{lead.plan 1}}
{{lead.car 2}}	{{lead.average use 2}}	{{lead.plan 2}}

What is the best way to ensure the tokens populate correctly? If I pass the email address in a hidden field in the URL, will that ensure Marketo populates the tokens from the fields associated with that email address?

I'm asking because in my own tests, the first time I tried it my tokens were empty and on the form, my email address, etc., was populating with based on a different email address I had been using for test form fills in the past. That shouldn't be the case with customers, but you never know.

SanfordWhiteman · Accepted Answer

If you absolutely, categorically, with no exceptions require that the token values shown are for the lead that received the email and not for another lead that might be associated with their browser session -- then yes, you need to pass the email address and re-do the association if a non-matching email is found in the page (before showing the sensitive data).

Almost nobody -- maybe in fact nobody -- actually does this.

We make the 99.99% accurate assumption that an existing lead associated with a session is, at the very least, someone whose info the human lead is allowed to see.

If you want to add more precision, you'll need a developer who is strong in these areas.

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