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In that case you'll want more than the Marketo polling, which IIRC offers the completion activity but not a log of answers.
You might use the Marketo forms: you'll be able to create multiple pages with forms on them, but you won't be able to apply some of the advanced survey functionality such as branching logic.
Not a lot mentioned in Launchpoint but you might look at Kwanzoo: http://launchpoint.marketo.com/kwanzoo-inc/689-kwanzoo-for-nurture-programs
Thank you for the information. This is the first solution that looks feasible. I just downloaded the free version and will buy the Platinum edition (which is required for MKTO integration) if they have all the functionality that we need.
A
Anonymous
Accepted solution
July 18, 2013
In that case you'll want more than the Marketo polling, which IIRC offers the completion activity but not a log of answers.
You might use the Marketo forms: you'll be able to create multiple pages with forms on them, but you won't be able to apply some of the advanced survey functionality such as branching logic.
Not a lot mentioned in Launchpoint but you might look at Kwanzoo: http://launchpoint.marketo.com/kwanzoo-inc/689-kwanzoo-for-nurture-programs
A
Anonymous
July 17, 2013
Definitely that the lead completed the poll or survey, and it would be useful to be able log the answers as well.
A
Anonymous
July 17, 2013
Mike, it depends on your goals:
Do you need to log that the lead completed the poll?
Do you need to log the specific answers into Marketo?