Best practice for re-subscribe/opt-in of unsubscribed leads | Community
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Matt_Stone2
Matt_Stone2
New Participant
September 15, 2015
Question

Best practice for re-subscribe/opt-in of unsubscribed leads

  • September 15, 2015
  • 2 replies
  • 5752 views

Apologies if there's already a few threads on this, but I just wanted to see what other folks have found works best when configuring your forms to re-subscribe/opt people back in that have previously unsubscribed. I know some documentation says just add the Unsubscribed field to each form, hide it and set it to "No" -- but I wasn't sure if it made more sense to just set a universal trigger campaign for any form fill (minus unsubscribe) to accomplish the same?

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2 replies

T
tracitaylor
New Participant
September 25, 2020

It doesn't seem like anyone has answered the original question. They're not referring to privacy law best practices. They're referring to people who have unsubscribed, come back to the website and fill out a form, but get put back into Marketo as unsubscribed becuase they previously unsubscribed.

 

I'm encountering the same problem. I have a Trigger set up to delete contacts that unsubscribe. The problem I just discovered, is that if they fill out a new form opting themselves back in, they're still put back into Marketo as unsubscribed, therefore, deleted again.

 

Should a trigger be set up, so chance the attribute to unsubscribe = false IF someone who was previously unsubscribed fills out a form?

Without going into CAN-SPAM, GDRPR, or CCPA, from a systems perspective, will this work?

SanfordWhiteman
SanfordWhiteman
New Participant
September 25, 2020

There's no need for a trigger.

 

If the system field Unsubscribed appears on the form and is explicitly set to false, the person will no longer be unsubscribed.


Better to open new threads, though, as this is 5 years old!

T
tracitaylor
New Participant
September 28, 2020

Thanks @sanfordwhiteman and noted on opening a new thread. Is the example below what you described?

 

 

Josh_Hill13
Josh_Hill13
New Participant
September 15, 2015

Hi Matt,


Yes, there are lots of threads on both subscription management and attempting to re-subscribe people. For resubscriptions, you  cannot do anything about these people anymore because they unsubscribed. I believe some firms had success with using RTP and retargeting to get people to resub on content offers...of course those would only be active types.

If you have customers, you can include a resubscribe link to your sub mgmt page or a special offer to entice them to resub to regular offers instead of just their operational emails or invoices.

Dan_Stevens_
Dan_Stevens_
New Participant
September 15, 2015

If we do get customers to re-subscribe (and change unsubscribe to FALSE), does the durable unsubscribed value get changed as well?

Dan_Stevens_
Dan_Stevens_
New Participant
September 16, 2015

@Josh Hill - do you know the answer to this?

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