Best way to mirror bounced lead reports created in Marketo to a SFDC report for sales follow up | Community
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ahc5
New Participant
August 10, 2022
Question

Best way to mirror bounced lead reports created in Marketo to a SFDC report for sales follow up

  • August 10, 2022
  • 1 reply
  • 905 views

We have created reports in Marketo for our bounced leads, but need a way to surface the bounced leads with sales for follow-up by creating a salesforce report. Has anyone done this before or know best practice or where to start?

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1 reply

Mariah_Mattick
Mariah_Mattick
New Participant
October 25, 2022

A couple options you could consider:

1. Track the bounces as a Campaign Member Status within the Salesforce Campaign, if you're using Salesforce Campaigns and tracking statuses. This will show on the Lead / Contact Campaign History. 

2. Set a custom field in Salesforce indicating that the email address has bounced. 

 

Best of luck! 

Mariah Mattick
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