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May 3, 2016
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Birthday Email- Soft Bounce- set up question

  • May 3, 2016
  • 3 replies
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Hi all,

Back in March I set up an email to run for birthdays, but something is going on and I can't figure out what.  I'm thinking my set up/logic is off somewhere.  I'm an office of one, so any input would be appreciated.  Emails are sending, but every one is a soft bounce- not one has been delivered or opened yet.

Here's how I set it up--

Campaign 1

Campaign 2

It seems fairly straightforward, but I can't figure out why they aren't going through.  Any help is greatly appreciated!

Thanks!

Kristen

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Best answer by Roxann_McGlump1

Hello Kristen,

The From and Reply-to lines of your '01 Email' asset are malformed, with double tokens in them.  You have this:

  • {{lead.Email To From:default=edit me}}{{lead.Email To From:default=admissions@ohiodominican.edu}}

when you should have this

  • {{lead.Email To From:default=admissions@ohiodominican.edu}}

The result is two emails stuck together into one value which is not a valid email address format.  Since you can't send an email without a properly formatted address in the From/Reply-to, the emails with this error are soft bouncing.

3 replies

Roxann_McGlump1
Roxann_McGlump1Accepted solution
New Participant
May 4, 2016

Hello Kristen,

The From and Reply-to lines of your '01 Email' asset are malformed, with double tokens in them.  You have this:

  • {{lead.Email To From:default=edit me}}{{lead.Email To From:default=admissions@ohiodominican.edu}}

when you should have this

  • {{lead.Email To From:default=admissions@ohiodominican.edu}}

The result is two emails stuck together into one value which is not a valid email address format.  Since you can't send an email without a properly formatted address in the From/Reply-to, the emails with this error are soft bouncing.

Dory_Viscoglio
New Participant
May 4, 2016

The power of being able to log into another instance

May 4, 2016

I recreated the email and the test came through to me, so I'm going to replace the email and see how that works.  I also need to look at the soft bounces- I do not think there is a campaign set up for that in our system.

Thank you!

Dory_Viscoglio
New Participant
May 4, 2016

Hopefully that solves the issue! There may have been some strange corruption of the email that lead all of the emails sent to bounce instead of deliver to the recipients.

May 3, 2016

lead.date of birth would lead me to believe they are waiting for a day in the past, is that not correct?  You need their next birthday, not their date of birth.

Dory_Viscoglio
New Participant
May 3, 2016

But she said that all of the emails were showing as bouncing, and not a single delivered.

Kristen Yanchak​, are you able to send yourself a test campaign (just using email address IS: your email, not birthday field) and have it delivered? It's possible/likely there's an issue with the email itself.

May 3, 2016

i just set up a test campaign with my email and ran it.  I did not get the email and the campaign says soft bounce... so... why would it do that, and how do I fix it?