Bizible + Marketo Integration - how best to set up and leverage? | Community
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Jackie_Gragnol3
New Participant
April 22, 2021
Question

Bizible + Marketo Integration - how best to set up and leverage?

  • April 22, 2021
  • 1 reply
  • 2082 views

We are trying to set up the Marketo <> Bizible integration that was launched in early 2021, but there is little to no documentation about how to actually set this up (that I can find...)

  • Has anyone set up the integration?
  • What steps did you follow?
  • What were you trying to solve for?
  • Any lessons learned?

If you can point me in the direction of any documentation and/or webinars, would really appreciate it!

 

We have a few use cases for the integration:

  1. Creating touchpoints with UTM parameters to carry from BrightTALK > Marketo > Bizible
  2. Creating touchpoints with UTM parameters for LinkedIn Lead Gen for submits
  3. Creating touchpoints for offline touchpoints generally (in-person events or anything with a list upload) with some custom UTM parameters

Honestly if anyone wanted to hop on a Zoom call to chat through, I'd be 100% game. This is a critical piece to enable some demand generation campaigns my team wants to run, so I'm cranking away at a solution with the Marketing Ops team.

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