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Anonymous
August 31, 2015
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Bounced Email Cleanup

  • August 31, 2015
  • 1 reply
  • 3161 views

Hi community, I just wanted to validate my thoughts on two smart campaigns. 

For leads that have been marked as bounced by Marketo's system smart list and set to email invalid = true - delete these emails from our system.

For leads that have met the following criteria below, marketing suspend or delete?  Thank you for your input!

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    Best answer by Josh_Hill13

    I would not do it this way. Try this:

    • Hard Bounced (Email Bounced) x2, then Email Invalid=T
    • Soft Bounces x3 in 30 days, then Marketing Suspend = T for 30 days
    • Soft Bounces x6 in 90 days, then Email Invalid=T

    Do not delete automatically! You will hurt your database because it could remove customers or other required data. I would go in once a year or twice a year (before Marketo's renewal) and find groups of non Customers that are Invalid, not active for past 90 or 180 days, etc...and then export, then delete from Marketo only.

    1 reply

    Josh_Hill13
    Josh_Hill13Accepted solution
    New Participant
    September 1, 2015

    I would not do it this way. Try this:

    • Hard Bounced (Email Bounced) x2, then Email Invalid=T
    • Soft Bounces x3 in 30 days, then Marketing Suspend = T for 30 days
    • Soft Bounces x6 in 90 days, then Email Invalid=T

    Do not delete automatically! You will hurt your database because it could remove customers or other required data. I would go in once a year or twice a year (before Marketo's renewal) and find groups of non Customers that are Invalid, not active for past 90 or 180 days, etc...and then export, then delete from Marketo only.

      A
      Anonymous
      September 2, 2015

      Thank you, Josh!

      I appreciate your review and comments, always super helpful.

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