Call to action in email subject line - marketo best practices | Community
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Vlada_Prasolova
Vlada_Prasolova
Level 5
Jul 12, 2017 9:56 PM UTC
Solved

Call to action in email subject line - marketo best practices

i notice more and more companies adding direct CTA to email subject when you don't actually need to open an email to do what they want you to do

Does marketo have best practices on this, or it's all supposed to be done outside marketo?

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SanfordWhiteman
SanfordWhitemanAccepted solution
Level 10
Jul 12, 2017 10:19 PM UTC

Your screenshot shows Gmail actions powered by embedded microformats.  They are not easy to set up, though the rewards are obvious. The setup is both in and out of the email realm: you'd want to work with an experienced tech team on this.

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Vlada_Prasolova
Vlada_PrasolovaAuthor
Level 5
Jul 14, 2017 9:27 AM UTC

Thank you!

yes, looks like i need to work with developers on this one. Thought Marketo had already built in some of one-click action functionality since it's becoming very popular

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SanfordWhiteman
SanfordWhitemanAccepted solution
Level 10
Jul 12, 2017 10:19 PM UTC

Your screenshot shows Gmail actions powered by embedded microformats.  They are not easy to set up, though the rewards are obvious. The setup is both in and out of the email realm: you'd want to work with an experienced tech team on this.

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Josh_Hill13
Josh_Hill13
Level 10
Jul 13, 2017 4:51 PM UTC

You need a developer to build the code to place in the HTML of the email.

Marketo has no "native" button to press for this, if that's what you're asking.

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