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February 22, 2017
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Campaign Monitor to Marketo Migration

  • February 22, 2017
  • 1 reply
  • 2799 views

Hi there! Has anybody worked on a Campaign Monitor to Marketo Migration? Would appreciate getting some help as to what the process is/how you have managed the migration.

Thanks!

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Best answer by Dan_Stevens_

What sort of migration were you referring to (especially since CM is an email service provider, whereas Marketo is complex marketing automation platform)?  If you're referring to emails, you're probably out of luck if you're hope was to do some sort of magical migration to Marketo email templates.  Marketo uses a proprietary framework - especially their email 2.0 editor.  As far as the database, it should be fairly easy to export the names from CM and import them into Marketo.  You may need to create some additional custom fields based on the data that exists in CM.  Will you be integrating with a CRM platform?

1 reply

Dan_Stevens_
New Participant
February 22, 2017

What is "Campaign Manager"?  Do you mean Campaign Monitor?

February 22, 2017

Hey Dan! Sorry. Yes - Campaign Monitor.

Dan_Stevens_
Dan_Stevens_Accepted solution
New Participant
February 22, 2017

What sort of migration were you referring to (especially since CM is an email service provider, whereas Marketo is complex marketing automation platform)?  If you're referring to emails, you're probably out of luck if you're hope was to do some sort of magical migration to Marketo email templates.  Marketo uses a proprietary framework - especially their email 2.0 editor.  As far as the database, it should be fairly easy to export the names from CM and import them into Marketo.  You may need to create some additional custom fields based on the data that exists in CM.  Will you be integrating with a CRM platform?