Can Activity history be exported from one Marketo Instance to Another?

Can activity history be exported from one Marketo instance to another?

This is a question we often hear, since often times clients are up and running with their Marketo instance before they integrate with a CRM, or there’s a need to consolidate multiple Marketo instances.

So what’s the answer? 

In short, you can’t export Marketo activity history or Marketo campaign history from one instance to another. What’s the difference between activity history and campaign history, you might ask?

Marketo activity history is the information you find on the “Activity Log” tab on a Lead record in Marketo. Examples include, but aren’t limited to:

• Clicked Link on Web Page
• Added to List
• Opened Email
• Send email

To see a list of activities you can pop open the Activity Filter:

Marketo campaign history is the information you see in the “Results” tab in a smart campaign and includes information like ID, Activity, and Lead Name, as pictured below.

To repeat, you can’t export Marketo activity history or Marketo campaign history from one instance to another.

I’m disappointed! Do I have any options?

Marketo does provide a service that allows for the export of activities using the Marketo API.  But there’s a caveat - in order to import activities into a new instance custom activities need to be created; you cannot import into the standard activities. Still interested? Reach out to your engagement manager or support to learn more.