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Riz_Alvi
Riz_Alvi
New Participant
July 21, 2021
Solved

Can bot open emails too?

  • July 21, 2021
  • 1 reply
  • 3878 views

Hi,

We know that bots can click links in emails and have taken steps to correct it but recently we have seen bunch of "Opens" which we believe are bots.

Does bots have the capability to open an email but NOT click it? The second question, does anyone know what criteria (logic) is used on Marketo to identify "open" in email send?

 

Appreciate the response.

 

Thanks!

Riz

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Best answer by SanfordWhiteman

Thanks but can bot only "Open" but NOT click. In other words, we are seeing opens but not clicks. 

Of course. As noted, Apple opens to preserve anonymity but doesn't necessarily click.

 

Also, what is the logic or Marketo Email Bot Activity release (How it works).

It attempts to use known lists of scanner IPs. It's not heuristic and its effectiveness is therefore very limited.

 

1 reply

SanfordWhiteman
SanfordWhiteman
New Participant
July 21, 2021
This question was just asked the other day, pls do a quick search.

Marketo, like all services, uses a tracking pixel. If it's requested: that's an open.
    Riz_Alvi
    Riz_AlviAuthor
    New Participant
    July 22, 2021

    Thanks but can bot only "Open" but NOT click. In other words, we are seeing opens but not clicks. 

    Also, what is the logic or Marketo Email Bot Activity release (How it works).

    Thanks!

    Riz

    Riz Alvi
    SanfordWhiteman
    SanfordWhitemanAccepted solution
    New Participant
    July 22, 2021

    Thanks but can bot only "Open" but NOT click. In other words, we are seeing opens but not clicks. 

    Of course. As noted, Apple opens to preserve anonymity but doesn't necessarily click.

     

    Also, what is the logic or Marketo Email Bot Activity release (How it works).

    It attempts to use known lists of scanner IPs. It's not heuristic and its effectiveness is therefore very limited.

     

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