Can I specify Token values at an email level
Hi there.
I have the following situation, and feel I'm missing something staggeringly obvious.
I have a snippet used across multiple emails that specifies a header image and URL based on the recipients declared geography.
I want to do UTM tracking on clicks in this image.
It struck me the smart thing to do was create a token {{my.utm_campaign}} and set the value for each email.
This is where I seem to be missing something: I can set up a token for UTM Campaign at a program level, but that means I have to have each email in a separate program.
Surely I can set the token value at an email level, and am just missing something incredibly obvious here?
Cheers
Jo