Can we rely on Referrer URL on Global form submissions to filter the unique origins? | Community
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JayW
New Participant
September 1, 2022
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Can we rely on Referrer URL on Global form submissions to filter the unique origins?

  • September 1, 2022
  • 1 reply
  • 1389 views

Hi all,
This may be a topic discussed in length and I'm only here for a final validation if anything has changed from Marketo end in the recent months.

We would like to use Global gated content forms and in my smart campaigns I would like to use referrer url as the filter to only take the submissions coming from a particular page. Can I trust the referrer URL to always be the correct place the submission come from?

If that's reliable, then why do I see various scripted methods using the Forms 2.0 API to inject hidden fields that act as identifiers to decide where did the submission came from? (https://nation.marketo.com/t5/marketo-whisperer-blogs/embedding-global-forms-without-losing-tracking-part-iii/ba-p/245549)

 

 

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Best answer by SanfordWhiteman

It’s 100% reliable for a specific piece of information: the entire URL of the page on which the forms library was loaded.

 

But that’s not necessarily sufficient for attribution and routing. The URL may include a numeric ?id=1234 but you want to include a friendlier downloadable asset name. Or on a single-page app, the URL might not change with the inner content. Different forms may offer different content on the same page. Etc.

1 reply

SanfordWhiteman
SanfordWhitemanAccepted solution
New Participant
September 1, 2022

It’s 100% reliable for a specific piece of information: the entire URL of the page on which the forms library was loaded.

 

But that’s not necessarily sufficient for attribution and routing. The URL may include a numeric ?id=1234 but you want to include a friendlier downloadable asset name. Or on a single-page app, the URL might not change with the inner content. Different forms may offer different content on the same page. Etc.

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