Can we track if someone forwarded a marketo email? | Community
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Olya_Zenchenko
Olya_Zenchenko
Level 2
Mar 18, 2019 4:22 AM UTC
Solved

Can we track if someone forwarded a marketo email?

Hi Marketo community,

I'm just wondering if there's a way to track if someone forwarded an email that we sent? My email has a link to pdf, but we dont have 'forward to a friend' option, can we still track it?

Thanks.

Olya

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Denise_Greenb12
Denise_Greenb12Accepted solution
Level 6
Mar 19, 2019 11:05 PM UTC

Hi Olya -

Are you using Marketo Forward to a Friend link in your emails? That doesn't stop someone from using the built-in Forward button in their mail client but if you make it prominent I suspect a lot of people who wanted to forward the email would use it - and that can be tracked.

Denise

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5 replies

Denise_Greenb12
Denise_Greenb12Accepted solution
Level 6
Mar 19, 2019 11:05 PM UTC

Hi Olya -

Are you using Marketo Forward to a Friend link in your emails? That doesn't stop someone from using the built-in Forward button in their mail client but if you make it prominent I suspect a lot of people who wanted to forward the email would use it - and that can be tracked.

Denise

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    SanfordWhiteman
    SanfordWhiteman
    Level 10
    Mar 18, 2019 4:51 AM UTC

    No, you can't track that someone hit the built-in Forward button in their mail client.

    Note, however, that clicked links in an email forwarded in this way, and subsequent web activity, will be tracked to the original recipient. So if you have a form behind the CTA and you give people a prominent Not You? link, you can detect which people saw someone else's info at first.

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      Olya_Zenchenko
      Olya_ZenchenkoAuthor
      Level 2
      Mar 18, 2019 9:32 PM UTC

      Thank you Sanford. So apart from the option suggested, what is the best practice to capture those 'email forwards'?

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      RuthBa
      Level 3
      Mar 19, 2019 5:37 PM UTC

      One option is by using Litmus Analytics. However, when I used this at a previous company, we had overall data on each brand we marketed; we didn't set it up to track every campaign/program. Therefore, it might not be a good solution if you're trying to see how many forwards an individual email gets.

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