Can we track lead interaction with whitepapers, case studies and other documents?

Let's start this discussion with the answer - YES!

With the new integration of Document Cloud with Dynamic Chat, you can now share PDFs with your web visitors through personalized conversations and track their engagement with the PDF.

• Did the visitor open the document?
• Did the visitor download the document?
• What did they search for in the document?

Now you can answer all these questions in Marketo through Dynamic Chat. We have created a dedicated activity type in Marketo for capturing Document integrations. All document integrations that happen through Dynamic Chat will be pushed into Marketo in near real-time.

 Here is a quick video that can help you get started!

To have a cherry on top of this! All of this is available to all customers at no additional cost! Cant wait to hear from you about how you can leverage this feature! 😃