Can you do A/B testing in a default program?

Forum|Forum|10 years ago
January 21, 2016
4 replies
4496 views

We have complicated programs with trigger campaigns and can not use the Email Send program. Is there any way to add A/B testing to the default program?

Marketo

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Best answer by JohnCl9

Hi Debbie,

The Champion/Challenger setup will allow you to do A/B testing, but this can only be used in trigger campaigns. You can see more about how to do that in the article below.

Add an Email Champion/Challenger - Marketo Docs - Product Docs

John

A

Anonymous

Hi @Debbie Miles! I just wrote up a blog post that outlines how to a/b test in a default program: When Email Programs won't cut it: how to test your emails check it out!

Debbie_MilesAuthor

New Participant

Thank you!

A

Anonymous

Hi @Debbie Miles! Yes you can! In the Flow step, create a Choice in your Send Email action. Then choose Random Sample = 50. You can clone your email and have the two variations sent at the same time. We do it this way so that we can calculate statistical significance.

Let me know if you need more clarification!

J

JohnCl9Accepted solution

Employee

Hi Debbie,

The Champion/Challenger setup will allow you to do A/B testing, but this can only be used in trigger campaigns. You can see more about how to do that in the article below.

Add an Email Champion/Challenger - Marketo Docs - Product Docs

John