Can you track a pdf download if it is set up as an image file? | Community
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Anonymous
May 13, 2013 4:56 PM UTC
Question

Can you track a pdf download if it is set up as an image file?

Hi,
We recently used Marketo to host a direct pdf download in several social media campaigns. I now want to report on how many people viewed this file but it doesn't seem to show up under web page or landing page reports since it's categorized under 'Files and Images'. Does anyone know if it's possible to report on this?

Best,
Angela
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    8 replies

    Anonymous
    May 14, 2013 10:15 PM UTC
    Hi Andrea-
    Just like Carey we do a fulfillment page with a download link that would allow you to track how many people got to the fulfillment page (for the PDF) and even the clicks on the LP.  We do this so that we can unique track how effective our assets are with and without registration in a single program.
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      Anonymous
      May 13, 2013 6:37 PM UTC
      Could you put each PDF on its own landing page so you track how many people end up on that page? I know that would be extra work, but you would be able to track visits to those landing pages. That is what we have done for high value PDF content.
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        Leticia_DoPrado
        Leticia_DoPrado
        Level 4
        Mar 29, 2019 4:56 PM UTC

        This is helpful, but doesn't Marketo only track web page visits for 90 days?

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        SanfordWhiteman
        SanfordWhiteman
        Level 10
        Mar 29, 2019 5:07 PM UTC

        Yes, but it's the same for any historical activity. You have to stamp {{trigger.web page}} to a field and/or transform the event into an IM and/or Program status.

        6-year-old thread, though.

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          Anonymous
          May 13, 2013 6:29 PM UTC
          Good point!  If you are using a service like bit.ly to compress your URLs, of if you are using Marketo's Social Share feature, you should be able to see how many times that link has been clicked, but you won't be able to attribute it to an individual. 
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            Anonymous
            May 13, 2013 5:53 PM UTC
            Thanks Elliot for confirming my suspicion. The problem with 'clicks link' is that it only works when it is sent in an email and this particular download was promoted on social media platforms only.
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              Anonymous
              May 13, 2013 5:42 PM UTC
              There is no direct tracking for downloads of files in Files and Images, but you can use the click on the link as a proxy for that.
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