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New Participant
July 22, 2020
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Can you use a lead token in an a/b test for subject line?

  • July 22, 2020
  • 1 reply
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Looking to conduct an a/b test for subject line and want to do dynamically with a lead token field. Is this possible?

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Best answer by SanfordWhiteman

Yes, it is possible to use a token (that is, two or more different {{my.tokens}} or {{lead.tokens}}) in a Subject line AB test.

1 reply

SanfordWhiteman
SanfordWhitemanAccepted solution
New Participant
July 23, 2020

Yes, it is possible to use a token (that is, two or more different {{my.tokens}} or {{lead.tokens}}) in a Subject line AB test.

New Participant
July 23, 2020

If i wanted to use a {{lead.token}}, with the value being first name in both - this would work?

 

Subject Lines:

 

{{lead.First Name 1}} - one click access to pro

{{lead.First Name 1}} - one click access to portfolio analysis

adrianfraguela
New Participant
July 23, 2020

 Yes that would work Christina.