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Teresa_Hsu1
Teresa_Hsu1
New Participant
February 7, 2017
Solved

capture assets downloaded in interesting moment

  • February 7, 2017
  • 1 reply
  • 2635 views

I'm building a PPC campaign with multiple offers.  Each offer has its own asset to download and I want to show the name of asset downloaded in the Interesting Moment.

Is there any way to tokenize asset name?

If not, what's the best practice to capture asset name in the Interesting Moment?

Thank you so much!

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Best answer by Grégoire_Miche2

Hi Teresa,

Only a the {{trigger.Name}} token will provide you an asset name. It will render in most cases, but in a "fills out form", it will render the form name, not the asset name.

The way I would do it is to capture the asset name in a hidden field in the forms (populate it either with a default value or from a URL parameter) then use this field as a token in the interesting moment.

And do not forget to nullify the field after generating the IM.

-Greg

1 reply

Grégoire_Miche2
Grégoire_Miche2
New Participant
February 7, 2017

HI Teresa,

Quite a few tokens can be used in interesting moments. See Tokens for Interesting Moments - Marketo Docs - Product Docs

for instance, if the asset downloaded is a link in an email, you could use the {{trigger.link}} token.

-Greg

Teresa_Hsu1
Teresa_Hsu1Author
New Participant
February 9, 2017

Thank you Greg!

I'm trying to figure out what's the best/easiest way to show asset name instead of creating individual smart campaigns for each asset.

Grégoire_Miche2
Grégoire_Miche2Accepted solution
New Participant
February 9, 2017

Hi Teresa,

Only a the {{trigger.Name}} token will provide you an asset name. It will render in most cases, but in a "fills out form", it will render the form name, not the asset name.

The way I would do it is to capture the asset name in a hidden field in the forms (populate it either with a default value or from a URL parameter) then use this field as a token in the interesting moment.

And do not forget to nullify the field after generating the IM.

-Greg

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