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Morgan_Corbett
Morgan_Corbett
New Participant
March 16, 2017
Solved

Capture interactions with paid and unpaid advertising in programs

  • March 16, 2017
  • 1 reply
  • 2737 views

Can users have multiple "influenced" statuses in Marketo programs?

I set up our paid and unpaid advertising programs to capture leads with specific UTM parameters. However, the programs are super general - i.e. Unpaid Twitter program says - anyone that fills out a form with the UTM parameters "source=twitter" and "medium=social" then mark as "influenced" in the program status.

However, I want them this program to receive credit every time someone meets this criteria. Any suggestions?

I have a similar issue with other touch points that I just want to capture - such as: visited our resource center on our website.

Thanks!

Best answer by Josh_Hill13

That's a lot clearer. You need to create one program per asset.

see

Marketing Attribution Systems - Marketing Rockstar Guides

1 reply

Josh_Hill13
Josh_Hill13
New Participant
March 16, 2017

A Program can have multiple Success Statuses (if that's what you mean by Influenced). Although it's best to choose one or two max per Program Channel.

If a lead fills out the same form or Program twice, this would NOT be reflected if their Status = Success already. Even if you change to a new Status that is a Success.

Not sure why you'd really want to mark them twice or more. I get it, but within Marketo's world, it's the FT/LT and MT that matter....even if the lead keeps downloading the same whitepaper. If that happens, I can only assume they forgot they had it and it's  not really that big a deal for attribution.

If you'd prefer to tag them for every Touch, you need to leverage SFDC Campaign Member Object more often or create a new Object.

    Morgan_Corbett
    Morgan_CorbettAuthor
    New Participant
    March 16, 2017

    @Josh Hill​

    Thanks for the quick response. Here's an example:

    This month, we promote a webinar through an organic Twitter post. Ashley clicks and fills out the form for the webinar.

    Next month, we promote a whitepaper through another organic Twitter post. Ashley clicks the new twitter post and fills out the form for the whitepaper.

    I want our "unpaid twitter" channel to receive credit TWICE. These are two unpaid touchpoints that our team wants to capture. 

    I'm thinking I have to setup two Twitter programs in Marketo - one for each campaign (webinar and whitepaper)

    Could you explain how you would use the SFDC campaign member object?

    Thanks!

    Josh_Hill13
    Josh_Hill13Accepted solution
    New Participant
    March 16, 2017

    That's a lot clearer. You need to create one program per asset.

    see

    Marketing Attribution Systems - Marketing Rockstar Guides

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