Capture UTM values in Facebook Lead Ad forms | Community
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Trevor_Parsell
Trevor_Parsell
Level 5
Jan 11, 2018 5:50 PM UTC
Question

Capture UTM values in Facebook Lead Ad forms

Hello,

We are running Facebook ads and using the Facebook lead ad form functionality to capture leads and pass them to Marketo. Is there a way to capture utm values using Facebook lead ad forms? Ideally, we could capture utm source, medium, campaign, term, and content using hidden fields on the facebook form then map those to our Marketo UTM fields. Has anyone done something like this before?

Thanks!

Trevor

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5 replies

keithnyberg
keithnyberg
Level 7
Jan 11, 2018 6:45 PM UTC

I think this is a great question to reach out to Facebook directly for an answer. If this is not allowed currently, I guarantee that other Marketers would be interested in this being available as well. Interested to know what others (or facebook) says about this topic.

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Trevor_Parsell
Trevor_ParsellAuthor
Level 5
Jan 11, 2018 8:11 PM UTC

Thanks, Keith! I agree, I have reached out to Facebook with this question as well and will let you know what I find.

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