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cagarwal
cagarwal
New Participant
June 3, 2021
Solved

Capturing Lead Lifecycle Stage Progressions

  • June 3, 2021
  • 1 reply
  • 2502 views

Hello,

 

We use Lifecycle Revenue Models and wondering if there is a way to report on how many leads entered a certain revenue stage in a customizable date frame. 

 

For example; let's say our Revenue Stages are X, Y, Z

 

We're looking to know how many people entered X, Y and Z between March 15 and March 31. 

 

If not through Analytics, can this be obtained with help of Marketo's Advance Report Builder?

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Best answer by Mariah_Mattick

You may be able to use the Success Path Analyzer if you have a Revenue Model configured: https://experienceleague.adobe.com/docs/marketo/using/product-docs/reporting/revenue-cycle-analytics/revenue-cycle-models/using-the-success-path-analyzer.html.

1 reply

Mariah_Mattick
Mariah_MattickAccepted solution
New Participant
June 8, 2021

You may be able to use the Success Path Analyzer if you have a Revenue Model configured: https://experienceleague.adobe.com/docs/marketo/using/product-docs/reporting/revenue-cycle-analytics/revenue-cycle-models/using-the-success-path-analyzer.html.

Mariah Mattick
cagarwal
cagarwalAuthor
New Participant
June 9, 2021

Thanks @mariah_mattick . It does help to some extent, but would've loved if there was a way to drill down these numbers based on one or more dimensions.

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