Challenges I am facing while designing a nurture program

Question

Hello community -So designing a nurture program. I am fairly new to Marketo. In the past, I use smart campaign and flow to send emails. I wonder if nurture drip will be the best way to design this one:Logic:Send email 1a on Fridayswait 4 daysSend follow up email 1b on Tuesdayswait 3 daysSend email 2a on Fridayswait 4 daysSend follow up email 2b on Tuesdayswait 3 days...Send email 10a on Fridayswait 4 daysSend follow up email 10b on Tuesdayswait 3 daysThe way I built it:Two programs under nurture stream program: one handles Friday sends, and another one handles Tuesday sends.Within each program, I set a smart campaign that waits 7 days between each email send.So if a lead is converted in the middle of the email drip, it gets pulled out, so I have a separate smart campaign that handles remove from above flow:So I added the two programs (send Friday and send Tuesday) to nurture streams and activated both of them to fire Fridays and Tuesdays:No transition rules were built as I don't see the leads getting transitioned. It didn't fire today (Friday)...I want to understand if I had a logic flaw. Who can help me?Thank you!!!

Grégoire_Miche2 · Accepted Answer

Hi Li,That's one way to go, but quite complex... You would simply change leads form stream 1 to stream 2 on saturdays and from stream 2 to stream 1 on wednesdays. That would be much simpler.And usually, as soon as you start needing irregular time intervals between 2 casts, the good old flow with waits is still very viable.-Greg

Josh_Hill13 · Answer

Nurturing Your Audience the Way they Want to be Nurtured Marketo Engagements and Drip Nurturing - Boston User Group Dec 10 2013

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