Champion/Challenger: Reporting and Declaring a Champion?

Forum|Forum|8 years ago
May 10, 2017
1 reply
6521 views

Hi Marketo fam! I'm looking into using champion/challenger email testing and have a couple of questions not covered in the product docs.

1. How does the test show up on an email performance report? Does it show up at all?

2. Product doc says to discard the test, would I lose the email metrics on the test email?

3. If I declare the champion , do I still need to discard the test?

Marketo

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

Best answer by Devraj_Grewal

Victoria,

1. As long as you select the emails tested, you can see all stats

2. Discarding the test just means the challenger will not be tested anymore. The email asset still exists and reports can be run on it

3. If you declare a champion, you actually won't even have the option to discard the test since it has ended, so no need to worry about it

Devraj_GrewalAccepted solution

New Participant

Victoria,

1. As long as you select the emails tested, you can see all stats

2. Discarding the test just means the challenger will not be tested anymore. The email asset still exists and reports can be run on it

3. If you declare a champion, you actually won't even have the option to discard the test since it has ended, so no need to worry about it

Victoria_ChuAuthor

New Participant

Thanks Devraj! Answers for questions 2 and 3 make sense.

For question number 1, does that also apply to subject line and from email address tests?

Devraj_Grewal

New Participant

Good question. For testing of only subject line and from address, you will only be selecting one email asset overall. In the smart list of the email performance report, filter by "was sent email: test variant" and you can then view the report by test variant.

Sign up

Login with SSO

Login to the community

Login with SSO

Scanning file for viruses.

This file cannot be downloaded