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Amber_Hobson
Amber_Hobson
New Participant
May 31, 2018
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Champion/Challenger with Dynamic Content

  • May 31, 2018
  • 1 reply
  • 2404 views

I've been trying to find this all over and can't figure it out. Can I use Champion/Challenger testing if my email has dynamic content? We routinely do a single email but then use dynamic content to slightly modify the copy based on the country the lead is located in. I want to test using champion/challenger for various items (right now it's CTA button vs CTA text link) but I wasn't sure if it would work with my dynamic content. Any help is appreciated!

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Best answer by Veronica_Holme4

Yes.

Pretty short answer really!

The longer answer is - technically yes, that's no problem, but I'd be careful about using dynamic content for the element you are A/B testing. Not for any technical reason, it's just that if you are A/B testing you want to test one variable. Using A/B testing alongside dyanmic content (which usually means targeting and personalisation) is really testing two elements. Maybe they clicked the button because the content was targeted rather than the CTA was a button or a link? Could give yourself false positives for testing...

Just be careful around your scenarios.

1 reply

Veronica_Holme4
Veronica_Holme4Accepted solution
New Participant
June 1, 2018

Yes.

Pretty short answer really!

The longer answer is - technically yes, that's no problem, but I'd be careful about using dynamic content for the element you are A/B testing. Not for any technical reason, it's just that if you are A/B testing you want to test one variable. Using A/B testing alongside dyanmic content (which usually means targeting and personalisation) is really testing two elements. Maybe they clicked the button because the content was targeted rather than the CTA was a button or a link? Could give yourself false positives for testing...

Just be careful around your scenarios.

    Amber_Hobson
    Amber_HobsonAuthor
    New Participant
    June 5, 2018

    Perfect! Thank you!!! Luckily for the ones that I want to split test, our dynamic content is just for regionalization (losing my z's for the UK and such!)

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