Click Metric in Email Link Performance Report

Forum|Forum|9 years ago
February 28, 2017
1 reply
3507 views

Hi All,

We had a strange occurrence on an email send over the weekend and are tracking down any possible explanation.

In my email link performance report I demonstrated 512 clicks on a link to a certain page on our website, but we only showed 36 impressions on GA for said page.

We believe it has to do with a UTM tag firing issue but is there any reason that our click number could be inflated on the Marketo report side?

Thank you all.

Best,

Murph

Marketo

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Best answer by Josh_Hill13

That may happen when spam servers check your links. Are all the links at the same time? There are several threads on this here as well as a detailed deck from Marketo's Privacy Manager, Kiersti from last week's Boston MUG.

Josh_Hill13Accepted solution

New Participant

That may happen when spam servers check your links. Are all the links at the same time? There are several threads on this here as well as a detailed deck from Marketo's Privacy Manager, Kiersti from last week's Boston MUG.