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Anonymous
October 12, 2016
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Collateral Tracking for Conferences

  • October 12, 2016
  • 1 reply
  • 3222 views

To cut down on printing/shipping costs, as well as to better track customer/prospect access to collateral (e.g. data sheets), we want to create a landing page with links to the assets for a conference.

QUESTION: is there an easy way to track WHO downloaded WHAT from this landing page? We want to avoid registering for each asset each time if possible.

For example: customer/prospect visits the landing page, completes a form (e.g email address at minimum), then we can track which assets were selected to download (could be one or more assets).

Any help/guidance is much appreciated!

Thanks.

-Matt

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    Best answer by SanfordWhiteman

    Be sure to post to Products, not Marketing Central (you can move the post to the other space).

    The answer is: this already works!  As long as the the session is as associated with the lead (which will be the case when they fill out eh form) then each click will be a Clicked Link on Web Page activity for the lead.  Just make sure all your asset links have target="_blank" on them.

    1 reply

    SanfordWhiteman
    SanfordWhitemanAccepted solution
    New Participant
    October 12, 2016

    Be sure to post to Products, not Marketing Central (you can move the post to the other space).

    The answer is: this already works!  As long as the the session is as associated with the lead (which will be the case when they fill out eh form) then each click will be a Clicked Link on Web Page activity for the lead.  Just make sure all your asset links have target="_blank" on them.

    A
    Anonymous
    October 12, 2016

    Just to confirm: for example, my landing page will have 5 links to different data sheets stored in Marketo. If each link includes target="_blank" at the end, the tracking will work from a single registration form when entering the landing page at the start? If so, then this solves the problem.

    SanfordWhiteman
    SanfordWhiteman
    New Participant
    October 12, 2016

    Yes, the nature of Marketo's web activity tracking is that once the (essentially permanent) Munchkin cookie is associated with a lead in your db, all tracked activities go into that lead's Activity Log.  The _blank is only necessary to deal with a Munchkin bug, and is outside the overall design.

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