Considerations during website migration and domain change
Hello
I would like some assistance in understanding all considerations and best practices that we need to account for as we go through a website domain migration.
We have used Marketo primarily on www.passageways.com and have a new website active onsembleintranet.com. In the coming months we will have another website bringing the total websites on this instance of Marketo at 3. What will this entail?
- 3 Websites
- 3 email domains
- 3 Brands
- 2 Teams
- 3 Regions
I would like to understand what we need to account for through this transformation on the following accounts. Also what else is there that I am not thinking of?
- Installing Websites into Marketo?
- Best Practices for Databases?
- Best Practices for Subscription Centers?
- Implications on current lead scoring?
- Email Deliverability testing for all 3 domains?
- Design Studio Considerations for all 3 brands
- Testing and QA of Staging websites before brand launch.
Hoping that someone can help me piece together the various aspects of this project, what questions to ask etc.
Regards
Lopa