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hstarr
New Participant
May 16, 2022
Solved

Cookie Prospect from 3rd Party Link?

  • May 16, 2022
  • 2 replies
  • 1347 views

Hi, 

 

I was wondering if it's possible for Marketo to Cookie a prospect (set the cookie intially) from a link that's not on our website? For example we'll be sending a post-event email to prospects who  attended a trade show and we're going to include some links to the presentation that will live on the event organizer's website. Could Marketo set a cookie if the intial link click went to a 3rd Party site such as this?

 

Thanks,

Harison

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Best answer by SanfordWhiteman

Let’s separate

1. setting the cookie (which is a matter simply of running Munchkin on the page, which always places an initially anonymous cookie in the browser’s cookie store)

from

2. associating the cookie with a known lead

 

These are very different steps.

 

The Munchkin cookie is only set when a page is viewed. Merely clicking a link does not set that cookie. You can, however, use a redirect page (which is also what everyone should do instead of linking directly to PDFs!).

 

The redirector page sets the cookie, associates it with the person who clicked, and then uses a JS redirect to take them to the final destination. Be careful to only redirect to a set of known domains for security.

2 replies

Darshil_Shah1
Darshil_Shah1
Community Manager
May 17, 2022

To Sandy’s point, here’s the link to his blog post on setting up the redirector page for tracking the downloadable assets (e.g., presentation).

 

SanfordWhiteman
SanfordWhitemanAccepted solution
New Participant
May 16, 2022

Let’s separate

1. setting the cookie (which is a matter simply of running Munchkin on the page, which always places an initially anonymous cookie in the browser’s cookie store)

from

2. associating the cookie with a known lead

 

These are very different steps.

 

The Munchkin cookie is only set when a page is viewed. Merely clicking a link does not set that cookie. You can, however, use a redirect page (which is also what everyone should do instead of linking directly to PDFs!).

 

The redirector page sets the cookie, associates it with the person who clicked, and then uses a JS redirect to take them to the final destination. Be careful to only redirect to a set of known domains for security.

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