Correct Marketo email in Google Analytics channel grouping | Community
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Kim_Gandy1
Kim_Gandy1
Level 6
Sep 25, 2018 7:55 PM UTC
Solved

Correct Marketo email in Google Analytics channel grouping

How can I correct how Google Analytics categorizes Marketo emails in "Acquisition Channels"? Currently, mkt_tok is categorized as "Referral" channel, not "Email." See screenshot here, 2018-09-25_1407

CC @Sanford Whiteman​

Kim_Gandy1
Kim_Gandy1Accepted solution
Level 6
Sep 25, 2018 8:19 PM UTC

You're right Greg!

For anyone else needing to edit default marketing channels in GA, check out this how-to: https://www.optimizesmart.com/understanding-channels-in-google-analytics/#a3

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2 replies

Kim_Gandy1
Kim_Gandy1AuthorAccepted solution
Level 6
Sep 25, 2018 8:19 PM UTC

You're right Greg!

For anyone else needing to edit default marketing channels in GA, check out this how-to: https://www.optimizesmart.com/understanding-channels-in-google-analytics/#a3

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Grégoire_Miche2
Grégoire_Miche2
Level 10
Sep 25, 2018 7:59 PM UTC

Hi Kim,

it it seems to me that this is more a problem about how GA is being setup than a Marketo issue.

Greg

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