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Create a user group for B2C retail/e-commerce

Forum|Forum|7 years ago
April 2, 2019
7 replies
12121 views

I love that Marketo has some industry-specific user groups. Unfortunately none of them are a good fit for my current situation. The company I am with now mainly uses Marketo for B2C marketing to our e-commerce customers. I know Marketo is typically used for B2B, and that's how I had been using it until recently, but I have a feeling there are a lot more B2C marketers out there and it would be great if we could all learn from each other.

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Jackie_Potts

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Upcoming B2C meeting with North America VMUG

nation.marketo.com/t5/North-America-Virtual-User-Group/B2C-Best-Practices-February-27-2-pm-CST/gpm-p/286622#M86

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kh-lschutte

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No text available

Tara_DacciAuthor

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I just wanted to let everyone know that a webinar is being presented by the North American Virtual MUG focusing on B2C on February 27th. Sign up is here, See B2C at Marketo North America Virtual MUG

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karanhari-1

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Hi Tara Dacci ,

Trust you are doing great! I just came across this thread! Has anything been finalised? Being the Virtual MUG ambassador for 2019 & having started the India VMUG this year, Id be happy to assist you in getting started.

Let me know if you require any help or tips in setting up your VMUG. Please feel free to reach me at karan.hari@globallogic.com

Best Always,

Karan Hari

Tara_DacciAuthor

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Hi Karan. I was able to get in touch with Kelsey Borque at Marketo who informed me that I would need to provide evidence that there is enough excitement and interest to justify creating this MUG. To do that she suggested working with the North America Virtual User Group leaders to schedule a future meeting around #B2C marketing. I spoke with @Jackie Potts about ideas for topics and potential hosts. If you have ideas for topics and would like to be a host or want to refer someone that would be great!

Some of the topics I suggested are double opt-in programs + welcome emails, reconfiguring your Revenue Cycle Modeler for B2C, Integration with and best uses for Facebook and Instagram or top data enrichment tools for B2C.

Robert_Nichols1

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hi @Tara Dacci‌ i'd also be interested as we're doing a lot of b2c work in marketo,

cheers

robert

Tara_DacciAuthor

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Thanks Robert. I reached out to Kelsey so I hope to have an update shortly.

Lauren_Smith7

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Hi @Tara Dacci‌,

I would be interested in joining a B2C virtual MUG group. Unfortunately, the MUG groups I participate in are all B2B.

Tara_DacciAuthor

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Same here! I need to get with Kelsey about starting this up. I will keep you posted!

Lauren_Smith7

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HI @Tara Dacci‌,

If you're looking for a partner to help get the B2C MUG group organized and started, I'd love to help. Just let me know.

ChristinaZuniga

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@Tara Dacci the awesome thing about MUGs is that you can spearhead your own as long as you get Marketo's approval on it. I would recommend reaching out to @Elise Hudson with your plan, probably to create a Virtual MUG specifically for B2C e-commerce customers. I started a MUG in my city and it's a lot easier if you have a co-leader, so if you know someone else in the space who is good at events you can recruit them to be your partner. Marketo needs to review your MUG plan first (who are you targeting? how often will you have meetings?), but it's a great way to get involved!