Creating a 2 part Zoom webinars - Option to register for either or both dates | Community
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Anonymous
June 9, 2020
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Creating a 2 part Zoom webinars - Option to register for either or both dates

  • June 9, 2020
  • 1 reply
  • 4091 views

Hi, 

 

We have a 2-part webinar planned and users will have the option to register for one date or both dates. I understand that Marketo does not support recurring webinars from Zoom, so I would love your advice on how to set this up? 

 

The ideal user journey would be:

1. Sent registration email

2. Visit LP and chooses the dates they want to attend by filling the form 
2a. If chooses only one date - receive confirmation, reminders etc for that date only
2b. If chooses both dates - receive confirmation for both and reminders for both

 

Looking forward to hearing if anyone has built something similar in the past. 

 

Thanks!

 

 

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Best answer by PhillipWi1

This - but a few comments:

 

* If it's a two-part webinar, then shouldn't you focus on getting registrations for the first one, and then afterwards, register them for the second one? If the two webinars are related then why are people getting the option to register for one and not both? Of course you would mention that it's in two parts etc etc....but here I would consider auto-registering those who attended the first one, even.

* Don't forget you don't necessarily need that form fill to register people, given you already have their email address and likely first and last name. We have a button in the email of "register" and then use an email link clicked trigger to register people directly from that link click. The link takes them to the thank you page. Of course, if you need additional information you might still need the form fill.

* Highly recommend @sanfordwhiteman 's Agical calendar token generator, if you aren't using it already. https://blog.teknkl.com/introducing-agical-io-the-smarter-ics-file-generator/?marketo-nation. Much better than the Marketo built-in one!

1 reply

Chris_Wilcox
Chris_Wilcox
New Participant
June 9, 2020

I have not done this, but this is what I WOULD do if I had this scenario to account for.

 

Default Program, two nested Event Programs, one for each date. Essentially, you build your two "normal" webinar programs, one for each date, and place them both in a Parent Default Program.  Then I'd use smart campaigns in the Default program to change the program status' in the children programs as appropriate based on the form fill and the person's choices for which date(s) they want to attend. 

I'm sure there are some details I'm not thinking of, but my initial though is what I just described. This keeps the whole thing together, but your metrics for invited/registered/attended are still unique to each webinar individually. 

P
PhillipWi1Accepted solution
New Participant
June 10, 2020

This - but a few comments:

 

* If it's a two-part webinar, then shouldn't you focus on getting registrations for the first one, and then afterwards, register them for the second one? If the two webinars are related then why are people getting the option to register for one and not both? Of course you would mention that it's in two parts etc etc....but here I would consider auto-registering those who attended the first one, even.

* Don't forget you don't necessarily need that form fill to register people, given you already have their email address and likely first and last name. We have a button in the email of "register" and then use an email link clicked trigger to register people directly from that link click. The link takes them to the thank you page. Of course, if you need additional information you might still need the form fill.

* Highly recommend @sanfordwhiteman 's Agical calendar token generator, if you aren't using it already. https://blog.teknkl.com/introducing-agical-io-the-smarter-ics-file-generator/?marketo-nation. Much better than the Marketo built-in one!

    A
    Anonymous
    June 10, 2020

    Thanks both! 

     

    We wanted to give people the option to register for either or both as the 2 parts can be watched independently, but it seems it is not feasible using a Marketo form and receiving a confirmation email with the 2 calendar tokens for each sessions (if registered for both).

    We have decided to create 2 webinars programmes under a default programme and register attendees for both. 

     

    Thanks both for your help, very useful and much appreciated.

     

    PS: Thanks for the Agical calendar token generator!

     

     

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