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Jim_DiModica
New Participant
June 23, 2015
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Custom Coding for 1x1 px. Tracking GIF

  • June 23, 2015
  • 2 replies
  • 4463 views

Is there/can there be a mechanism that allows for custom coding of the 1x1 px. Tracking GIF that's included in emails?

Our mail system, and probably others like it, disarm this GIF which neutralizes its opens/click-tracking abilities; and announces this disarming in the email's subject line. Our IT folks feel that custom coding of this GIF might be a good work-around.

Any info appreciated.

Thanks.

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    Best answer by SanfordWhiteman

    Can the Marketo tracking code be modified to more closely resemble the top, unfettered code?

    Short answer: no.

    MailScanner absolutely wants to catch your CI tracking image.  Their web bug detection is intended to catch any "phone home" pixels; it's simply a coincidence that no one has reported its structure to MailScanner so a rule can be created for it.

    In any case, it isn't possible to change the structure of the Marketo tracking pixel. 

    2 replies

    J
    Jim_DiModicaAuthor
    New Participant
    June 25, 2015

    Thanks, Sanford, for your reply. Let me clarify.

    Our other email service includes a tracking GIF that our company's incoming mail server doesn't have a problem with. It doesn't change its code; and doesn't add "Disarmed" to the subject line:

    <img src=3D"http://portal.criticalimpact.com/c2/534420/24327/=c71dfbd4f6fb80d33947229f28c3afba-ci.gif">

    Marketo's tracking GIF has this code:

    <IMG SRC="http://news.testequity.com/trk?t=1&mid=MzEzLUtKUS0xNDc6NDQ3OjE3MTg6MTg3NzowOjE1NzU6NzozNDMwOTM6ZGltb0B0YXhpLmNvbQ%3D%3D" WIDTH="1" HEIGHT="1" BORDER="0" ALT="" />

    Our incoming mail server replaces it with this and adds "Disarmed" to the subject line:

    <img src="http://www.mailscanner.tv/1x1spacer.gif" width="1" height="1" alt="Web Bug from http://news.testequity.com/trk?t=1&mid=MzEzLUtKUS0xNDc6MjYxOjE1MTM6MTEyNzowOjE0MDY6NzoyMTA1Mzc6ZXZlcnlib2R5QHRlc3RlcXVpdHkuY29t" />

    Are we correct in assuming that since mailscanner is re-writing the code, the open is not recorded?

    Can the Marketo tracking code be modified to more closely resemble the top, unfettered code?

    Thanks again.

    SanfordWhiteman
    SanfordWhitemanAccepted solution
    New Participant
    June 25, 2015

    Can the Marketo tracking code be modified to more closely resemble the top, unfettered code?

    Short answer: no.

    MailScanner absolutely wants to catch your CI tracking image.  Their web bug detection is intended to catch any "phone home" pixels; it's simply a coincidence that no one has reported its structure to MailScanner so a rule can be created for it.

    In any case, it isn't possible to change the structure of the Marketo tracking pixel. 

    J
    Jim_DiModicaAuthor
    New Participant
    June 25, 2015

    Thanks very much.

    And finally, when mailscanner re-writes the code as per above, does that affect Marketo's email stats (delivers, opens, etc.)?

    SanfordWhiteman
    SanfordWhiteman
    New Participant
    June 23, 2015

    Are you talking about removing the tracking pixel? Because there's no amount of coding that can stop it from being stripped if you're up against an anti-spam layer that's intent on removing tracking images, let alone images in general.

    It actually isn't that common to have anything app/prepended to the subject line b/c of images. A warning about images being disabled in the reader pane, sure. But not altering the subject.

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