Custom columns

Custom columns are smart lists counts that you can display. It's impossible to display the first and last name that way.

The way I do it is that I create a formula field in the admin -> field management. For this formula field, I give it the value of:

{{lead.Last Name}}, {{lead.First Name}} - {{lead.Email address}}

Then, in the lead management report, I group by this field. Each lead will have 1 row in the field. Then you can add custom columns to indicate by 1 / 0 if these leads meet some criteria.

-Greg

Hi Sujatha,

Within the report tab, if you highlight the "Empty" line, you should be able to then click on "Drill-Down". This will open a pop-up window, where you can choose the attribute you wish to drill down into.

Here is a link to explanation on this feature in the Product Docs area as well Drill Down in a People Performance Report - Marketo Docs - Product Docs

Thanks,

Robin