Custom Objects - Multiple "Accounts" Needing Multiple Emails to Same Lead
Hello all,
We're finalizing a project to move all customer data to Custom Objects, and one scenario has me a bit stuck. We have an object called "Accounts" that has a fair number of fields for customer account data. There is typically more than one account per Lead (obviously).
The struggle is - we send out a monthly email if customers are not meeting criteria for a certain account. Some customers may have more than one account and need an email for each account missing criteria.
Each account has a unique Account ID to tie the necessary information to the right account, but how would I approach a velocity script that basically goes:
01) Look for Account ID
02) Look at Product Description to match X or X
03) Look at three criteria fields and check for FALSE
04) Push the True/False values in a Token
04) Pull in the Last 4 of Account into a Token
Just not sure how to approach Marketo seeing each account as it's own thing.