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Jmhayes
New Participant
November 10, 2020
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Custom parameters for A/B test

  • November 10, 2020
  • 1 reply
  • 2742 views

I'm trying to set up an A/B test using custom parameters. I'm testing two CTA buttons. 

 

The CTA buttons contain tokens (not an actual link). I set up the custom conversions to determine a winning CTA, which reference the tokens in the button (in this case the tokens point users to a custom survey link).  See screenshot below:

 

When I ran the test, it looks like the custom conversion parameters were not set up correctly, as no token clicks were captured. 

 

Does anyone have suggestions for how to set up this test more effectively? Thanks in advance!

 

 

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Best answer by Oz_Platero

Hello @jmhayes ,

 

Unfortunately Marketo does nots support tokens like that in the Smart list part triggers and filters.

Here is the link to the Idea in the community for that feature:  https://nation.marketo.com/t5/Ideas/Token-for-Smart-Lists/idi-p/264902 

 

thank you,

oz

1 reply

Oz_Platero
Oz_PlateroAccepted solution
New Participant
November 10, 2020

Hello @jmhayes ,

 

Unfortunately Marketo does nots support tokens like that in the Smart list part triggers and filters.

Here is the link to the Idea in the community for that feature:  https://nation.marketo.com/t5/Ideas/Token-for-Smart-Lists/idi-p/264902 

 

thank you,

oz

    S
    Sukesh88
    New Participant
    November 11, 2020

    that's right, tokens are not supported in Smartlist though you can use them at flow steps.

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