Custom parameters for A/B test | Community
Skip to main content
Jmhayes
Level 2
Nov 10, 2020 4:39 PM UTC
Solved

Custom parameters for A/B test

I'm trying to set up an A/B test using custom parameters. I'm testing two CTA buttons. 

 

The CTA buttons contain tokens (not an actual link). I set up the custom conversions to determine a winning CTA, which reference the tokens in the button (in this case the tokens point users to a custom survey link).  See screenshot below:

 

When I ran the test, it looks like the custom conversion parameters were not set up correctly, as no token clicks were captured. 

 

Does anyone have suggestions for how to set up this test more effectively? Thanks in advance!

 

 

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
Oz_Platero
Oz_PlateroAccepted solution
Level 6
Nov 10, 2020 5:11 PM UTC

Hello @jmhayes ,

 

Unfortunately Marketo does nots support tokens like that in the Smart list part triggers and filters.

Here is the link to the Idea in the community for that feature:  https://nation.marketo.com/t5/Ideas/Token-for-Smart-Lists/idi-p/264902 

 

thank you,

oz

View reply

3 replies

Oz_Platero
Oz_PlateroAccepted solution
Level 6
Nov 10, 2020 5:11 PM UTC

Hello @jmhayes ,

 

Unfortunately Marketo does nots support tokens like that in the Smart list part triggers and filters.

Here is the link to the Idea in the community for that feature:  https://nation.marketo.com/t5/Ideas/Token-for-Smart-Lists/idi-p/264902 

 

thank you,

oz

Translate
    Sukesh88
    Level 2
    Nov 11, 2020 12:11 AM UTC

    that's right, tokens are not supported in Smartlist though you can use them at flow steps.

    Translate
    Terms & ConditionsAccessibility statement

    Loading footer...