Hi All,
We have the standard issue (non ABM) of Marketo. We'd like to send an email to two groups of people. We want the main CTA in the email to have one UTM for Group 1 and a different UTM for Group 2.
We're using Evergage to view the UTM and display a different form for Group 2. We don't want to send two separate emails, just one for both groups (same email program, same time).
Does anyone know how we can do this?
Found the answer from @Cedrick Donerlson.
You could create a custom field and populate the UTM you need for the leads/contacts through a list import to update the leads/contacts. Once this is done, you can then create a token and add the token to the end of the URL.
When the email is sent, it will append the correct UTM to the URL depending upon what is populated in the custom field for that particular lead/contact .
Trying this later this week and will update if it works. 
Enter your E-mail address. We'll send you an e-mail with instructions to reset your password.