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Paul_Johnson
Paul_Johnson
New Participant
May 23, 2016
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Customer Activity Analysis

  • May 23, 2016
  • 2 replies
  • 1901 views

Hello!

I need some help with a report I'm trying to run. I'd love to be able to see the most common activites closed our accounts (customers) ran through? Things like specific web pages that were visited, specific forms that were filled out, etc. Could anyone help me with this?

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Best answer by Grégoire_Miche2

Hi Paul,

The best place to start, IMHO, is the program analyzer. Hopefully, each of you email and LP will be hosted in programs, meaning that the PA will give you excellent insight, especially in the multi-touch mode.

There are even more powerful things you can do with RCE, but the PA is a good place to start with.

See Create a Program Analyzer - Marketo Docs - Product Docs

-Greg

2 replies

A
Anonymous
May 24, 2016

This is actually a little difficult to get out of Marketo.  What you can do is a little more general.  You can tie your programs to Salesforce and do closed loop ROI analytics in First Touch and Multi touch attribution models.

This will tell you how much pipeline was influenced by each one of your programs.

As Greg said, start with the Program analyzer and move on to RCE for a deeper dive

Grégoire_Miche2
Grégoire_Miche2Accepted solution
New Participant
May 23, 2016

Hi Paul,

The best place to start, IMHO, is the program analyzer. Hopefully, each of you email and LP will be hosted in programs, meaning that the PA will give you excellent insight, especially in the multi-touch mode.

There are even more powerful things you can do with RCE, but the PA is a good place to start with.

See Create a Program Analyzer - Marketo Docs - Product Docs

-Greg

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