Hi all,
Quick question. We're switching from marketing cloud to Marketo. One of my colleagues are asking which tokens to use to replace this one pulled from marketing cloud:
Dear %%[IF NOT EMPTY(Salutation) THEN]%% %%Salutation%% %%[ELSE]%% Dr.%%[ENDIF]%% %%LastName%%
I do not think Marketo tokens can replicate this one above? The closest possible solution I can think of is a dynamic content?
Your thought is welcome.
Thanks,
Huihsing
You certainly can do this with a Velocity ("Email Script") token -- and so much more it will blow your mind. You need to search the Community for "Velocity" and also read the seminal posts at blog.teknkl.com/tag/velocity (while Velocity is a standard template language not unique to Marketo, these are the only Marketo-specific deep dives in existence).
In this particular case the Velocity equivalent is:
Dear ##
#if( !$lead.Salutation.isEmpty() )
${lead.Salutation} ##
#else
Dr. ##
#end
${lead.LastName}
But you should familiarize yourself with the wider world of Velocity rather than concentrating on only this one need.
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