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FarihaSa
New Participant
February 26, 2024
Question

Data validation

  • February 26, 2024
  • 1 reply
  • 907 views

Currently we are using service objects to identify bad emails in our db but this process takes time for us to complete. Wondering if there are any tools aside from marketo invalid email and service objects that we could use as an alternative? 

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1 reply

Darshil_Shah1
Darshil_Shah1
Community Manager
February 26, 2024

@farihasa, Marketo automatically marks people as Email Suspended (temporary email suspension from non-operational emails) and Email Invalid (permanent email suspension). These fields come OOTB along with other emailability fields: Unsubscribed, Marketing Suspended, and Blocklisted. However, Marketo doesn't update these fields unless it encounters an email rejection (bounced), so it can't validate an email for its legitimacy before you send it in the first place.

 

Below are some of useful links:

 

Hard and Soft Bounces in Email: https://experienceleague.adobe.com/docs/marketo/using/product-docs/email-marketing/deliverability/hard-and-soft-bounces-in-email.html?lang=en

How Does Marketo Decide Whether a Person Receives Email or Not?: https://nation.marketo.com/t5/product-documents/how-does-marketo-decide-whether-a-person-receives-email-or-not/ta-p/250309

Maintaining a Directory of Leads Bouncing Emails: https://nation.marketo.com/t5/knowledgebase/maintaining-a-directory-of-leads-bouncing-emails/ta-p/300838

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