Database maintenance options in Admin
At the moment it is only possible to manage Person records in the Marketo UI and to some degree also Company records. That means that anything else needs to be handled via CRM or the (especially with custom integrations) via the API. I am fully onboard with not allowing any marketing user to freely make any more changes to the database. There is however a use case for managing some data via the Admin screen of the UI, so the need for development resources becomes less. Some topics where this would be interesting:
- Deleting Company records that are orphaned (no contacts, opportunities, custom objects associated anymore).
- Deleting Opportunity records that are orphaned (no opportunity role or company links anymore).
- Deleting historical data in Custom Objects.
Any other use cases you can see?