Decline in click-to-open for health care professionals? | Community
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ToriCosta
New Participant
December 8, 2020
Question

Decline in click-to-open for health care professionals?

  • December 8, 2020
  • 1 reply
  • 956 views

For anyone doing any email marketing to physicians, have you seen a decline in your click-to-open rate over the last few months? Our open rate is holding steady and even increasing in some instances, but our CTO has dipped a bit. I am wondering if this is an issue on our end or a trend in healthcare? Perhaps docs are going through information/pandemic overload and just don't have the bandwidth to click through to articles?

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1 reply

JessicaMeyers
JessicaMeyers
New Participant
February 15, 2021

Hey Tori - Little late, but I want to say we definitely started to see a bit of a drop in Click to Open rates towards the back half of last year, nothing major, but a little dip for sure. I'd love to speculate based on things, but for now it is just a trend I will be monitoring. 

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