Did you attend the Marketo Summit?

Just went to fill out my surveys and they're already closed. Bummer. :(

It was a couple of days - I have a long list of best practices to start working on - and am really looking forward to the sessions being posted, so I can catch up on the ones I missed!

It was great meeting so many other members of the Marketing Nation and I'm definitely going to try to fit this into my calendar for next year!

This was our first Marketo User Group Summit. WOW! We came away with so many ideas to really put Marketo to use for our organization.

I agree with Kendal that some of the sessions were just "eh." My two favorites were Best Practices for Deploying Marketo Across Multiple Product Lines with Keith Lincoln from SmartBear and Eric Dukart from Sundog and After the Sale: Marketo is Your Secret Weapon to Happy and Loyal Customers with Cate Vanasse with Egencia.

I'd love to see more use case examples from other B2B companies, especially those, like Egencia, who are using Marketo with a pre-defined customer base.

Best summit yet, Marketo! Huge kudos for all the hard work you all put in to make this a fantastic week for all of us. There were several sessions that I was very impressed with. Patty was a great keynote speaker, she really resonated with me! I'm still waiting for an invite to become her mentee as well... :)

 

Best part of the whole week was meeting my fellow Marketo users/lovers/champions and hanging out with my favorite Marketo employees. The networking from the week is priceless. 

Thanks for an awesome week, Marketo!!!!

Here are a few photos of the new Customer Engagement Module from Cheryl's presentation.













Here are a few shots of Kristine Steuart, CEO of Allocadia, showing the new Marketo Financial Management.











And here is the new Marketing Calendar.

Does anyone have screen shots of the new nurture feature in Marketo?

I agree with Jodi's comment regarding "You might like this" by Balihoo - one of the cooler ideas this Summit (and there were a lot).

Some other notable sessions were:

• Salesforce.com Native Integration Best Practices
• Will the Real Lead Please Stand Up?
• Using SFDC Dashboards to track KPIs

Datarati did their thing on the partner side. I also really enjoyed the Allocadia/Marketo Financial Management demo.

Enjoyed meeting Marketo users from all over the globe - loved seeing everyone from the community "come to life."

One of my favorite conferences overall - definitely up there with Dreamforce. Well done.

Thank you Liz. I marked your response as the "Best Answer" on this thread as I mentioned before. It will be of great value to everyone, including thosed that could not attend the event. I am very glad we were able to meet in person and look forward to the next event.

Everyone reading this thread, feel free to include any more details on how the event helped you move your business towards the next frontier of marketing automation within your organization.

Good luck!

Rafael

I had a wonderful experience at the MUS!  There are a lot of great sessions and a ton of useful information.  I was definitely most impacted by Lee Anne Wimberly and Cyndie Beckwith's Advanced Nurturing session.  Great information with some immediately actionable items!  I'm eager to get them implemented. Would love to be able to access the presentations for a look back and to view the presentations I missed. 

I also made some great connections at the Expo.  I found a lot of cool platforms that can be implemented with Marketo and have already made plans with a number of the partners for follow up meetings and demos.  

Oh, and don't forget the Party!  Lots of fun!  Kudos to David for having the guts to get out there on the dance floor and get the party started.  Shout out to my hardcore dancing machines!